Money
I’ve been procrastinating all morning, so far, but for good reason.
I saw on facebook that a friend liked a link. This link: http://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android
Initially, I was thinking “Wow! A smartwatch! What an awesome Idea! I must have one!”
But the more I thought about it, the more I asked myself the question “do I actually need this?” I guess the initial answer is “no”, but ANY smart device isn’t actually needed until it is had.
So, after having gone the the rollercoaster of watching the video, really wanting one, then talking myself out of it, I looked at the different packages you could get depending on how much you “pledge” to the business so they can afford to produce them. The cheaper amounts seem quite reasonable, but you can also pledge up to $10,000 (or more) to them.
They also show how many people have pledged for each package.
Being in the procrastinatory mood that I’m mostly in, I decided to do the math and add up how much they have received (so far).
The package that has generated the most money for them, is the cheapest ($115) which has 26,013 backers (so far) which has generated them $2,991,495….. Great, for just a niche idea! But then I added up the entire amount they have received and it’s $5,836,850 (and rising).
That’s a lot of money.
Of course, most of that will go into the actual production costs, but it really made me think about how having a single great idea can turn over such a large sum.
Given that there are only 5 people in the Pebble team, let’s hope that all of those customers are serviced well.
